IE Business School

Storytelling in Branding and Content Marketing

Agile Accelerator: Navigating Lean Startup, Agile, and Scrum

Basics of Accounting for Assets

Basics of Accounting for Liabilities

Brand and Product Management

Brand Identity and Strategy

Branding and Customer Experience

Building Culture in a Scale Up

Business Opportunities and Risks in a Globalized Economy

Channel Management and Retailing

Cognitive and Experiential Diversity

Competitive Interactions and Disruptive Change

Critical Perspectives on Management

Diversification in Corporate Strategy

Diversity and Belonging in Businesses and Organizations

Diversity with Inclusion in Organizations

Foundations of Strategy

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

From Ideas to Impact: Design Thinking for User-Centricity

Fundamentals of Diversity

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Intelligence Tools for the Digital Age

Interpreting the Statement of Cash Flows

Legal Tech & Startups

Liquidity and Solvency in Financial Accounting

Making Architecture

Market Research and Consumer Behavior

Market Research Essentials for Marketing Management

Marketing Management Essentials: Market Analysis

Marketing Management Essentials: Price and Place

Marketing Management Essentials: Product and Branding

Marketing Management Essentials:The Marketing Plan Structure

Marketing Mix Fundamentals

Marketing Mix Implementation Capstone

Marketing Strategy Capstone Project

Network Externalities, Platform Markets and Sharing

Positioning: What you need for a successful Marketing Strategy

Pricing Strategy

Profitability in Financial Accounting

Scale Up Specialization Capstone

Scaling Product and Processes

The "What" of the Marketing Strategy

The "Who" of the Marketing Strategy:Segmentation & Targeting

The Basics of Accounting for Assets: Long-Term Assets

The Marketing Plan

Trade, Immigration and Exchange Rates in a Globalized World

Understanding economic policymaking

Value Creation for Corporate Strategy

Why Scale a Startup?

Comercio, Inmigración y Tipos de Cambio en un Mundo Globalizado

Analizando las Políticas Económicas

Aprendiendo a Aprender

Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más

El plan de marketing

Estrategia de precios

Fundamentos del marketing mix

Gestión de marca y producto

Gestión del canal de distribución y retailing

Implementación del Marketing Mix Proyecto Capstone

Investigación de mercados y comportamiento del consumidor

Posicionamiento: La base del éxito en la estrategia de marketing

Proyecto capstone estrategia de marketing

Riesgos y oportunidades empresariales en una economía globalizada

فهم صنع السياسات الاقتصادية